The standard: what it takes to get a shaka.
Mr. Deals checks Amazon deals against each product's own price history. A deal has to clear every rule below before it is listed. Written and applied by Ryan Mulvany.
The rules
- Five favoritesPicked the way an editor would: the five best deals of the day, and not the same kind of product as yesterday.
- A shaka is a true lowIts lowest price ever, or its lowest in at least a year, and 25% or more under its own 90-day average.
- Good price20% or more under its 90-day average, but it has been cheaper. We print what it has been.
- List price is ignoredUsually means its own 90-day average, not the crossed-out number.
- No pumpIt was not marked up before the drop.
- Worth itSaves at least $5 against its usual price.
- Brand laneFor big brands the test is the discount against the product's own price history.
- Reviews laneFor everything else: 4.4 stars or better, 2,000+ reviews and 1,000+ bought last month.
- Codes are fineIf it needs a promo code, the code and its end date are printed. Codes come from Koupon and are not tested at checkout.
- Prime prices countPrime member prices are allowed and labeled Prime price.
- Ships with PrimeSold by Amazon, or a third-party seller with Prime shipping. New and in stock when checked.
How the daily check works
Every day we pull the most promoted Amazon deals from deal sites, coupon sites and price trackers. Each one is then checked against its own Amazon price history. Most fail. The ones that pass are listed on the home page, and the five best are the top five.
What "usually" means
"Usually $142" is the product's average price over the last 90 days. It is not the crossed-out list price, which we ignore.
What happens to the rest
Deals that were checked and did not pass are shown under No shaka with the reason: not low enough, not fresh, sold out or gone. Every day keeps its own page under past days.
Prices move and deals can end at any time. Links are plain Amazon links, no affiliate tag.